Understanding how SEO and PPC go hand in hand

As Google provides more information to Adwords users in their account interface, it is increasingly more obvious that PPC alone is not enough to provide low cost per click. With more information added on keyword quality score, it is now more than ever necessary to start implementing effective SEO techiniques on your sites pages particulary if you are targeting those pages within your Adwords campaign. So that means spending more money on getting an SEO consultant which you may think isn’t viable, however how much more are you paying per click for a poorly optimised Adwords campaign.

Dave Davis of Red Fly Marketing wrote an excellent article on how they improved a clients Adwords quality score in their campaign using both on and off page techniques and pretty much shows that it was essential that their client has SEO done on their landing pages at a minimum.