SydneyFX – A Web Designer Blog

This is one of the most common questions I hear from clients involved in paid search. There are a few reasons as to why the ads don’t show up but if your keywords are in your campaign and everthing it setup properly, then it could just be a matter of coverage.

Sometimes you might find that the ads don’t display usually because your budget isn’t high enough to get full search coverage.

For example

• Your ads are scheduled to display from 6am – 12 midnight, 7 days per week.
• Your budget is set at $20 per day

Scenario

Your ads are clicked a number of times from 6am – 12 midday and half of your budget is now used up so you only have $10 left of your daily budget. Your campaign still needs to run for 12 more hours so your ads will display intermittently throughout the rest of the day to give you the greatest coverage for the remainder of your scheduled ad time.

I’m assuming that Google does this so that you get an even level of enquiries throughout the day instead of lots of enquires all at once plus to minimise the same people looking for services from clicking your ads multiple times.

PPC Adwords, Google, Search Engine Optimisation

So you like SEO and want to join the swag of SEO guru’s and become famous, or maybe you just want to learn about optimising your site correctly and getting the latest information so you can get your site ranking better.

My recommendation is to take a look at Aaron Wall’s SEO Book. Aaron has to be one of the best know SEO guru’s in the search engine community and has the best ebook ever teaching many of the tips and tricks of search engine optimisation.

The best part of Aaron’s book is that you get lifetime free updates so you’ll always be up to date with the latest information about how search engines are evolving and excellent strategies on how to improve your sites rankings.

Also in Aaron’s ebook you get a lot of information on how to understand and improve your Google Adwords campaigns which is easy to understand and easily transferable into practical use for your Adwords campaign.

You might be asking how do I know it’s such a great book and that it works? Easy.. I bought it myself and find it an invaluable tool in my own SEO strategic direction. So if really serious about getting your website on track, they Buy The SEO Book Today.

As time goes on it is going to be more and more difficult to rank your site as thousands of websites are entering the market everyday making every market more competitive. Give yourself the advantage and start today.

+PLUS – Aaron has just released the latest version of his Ebook.

Robert Mirabito, SEO , Search Engine Optimisation, Tech Books