Making news headlines here in Australia is our opposition leader Kevin Rudd making a political statement and it’s going viral. Kevin Rudd has launched his site Kevin07 so that voters in this country can use the site to have their say with video comments and by emailing your thoughts.

As a web junkie and I’m pretty impressed with Kevin’s fresh approach to politics who has also been using other online social sites like MySpace. I spoke about being remarkable to differentiate yourself from others in the same arena and Kevin has hit the nail on the head really being different and making headlines leaving other traditional politicians in the dust by using online to support offline which is really important in reinforcing your brand.

Building your online business is just the same! Do what everyone else does and you’ll soon find yourself as just one of the crowd. Take a look at a few web sites and it’s really just the same boring sales pitch with a different company name and logo at the top.

Be Creative and Dare to be Different. You never know where it might take you.

I bumped into this interesting site called 15k Challenge where this guy said he was going to make $15000 profit using only $150 within 30 days and not using any software, mailing lists, existing sites, friends sites etc. Had to start with nothing except basic html editor etc.

I didn’t get to read the whole site but it looked well worth the investigation as he has documented every thing he was doing along the way.