Is your Adwords campaign costing you too much? Are you looking at ways of improving your online advertising spend and push your dollar further? Did you know that your landing page quality has an impact on your cost per click.
Earlier this year Google introduced their Adbot designed to crawl your website landing pages to determine their quality. The more relevant your landing page is to your targeted keywords then the higher a quality score your landing page will receive.
This quality score is factored into your overall cost per click effectively meaning you could reduce your cost per click, pay less than your competition and rank higher in the sponsored listings.
My recommendation is to do on-page search engine optimisation to your landing pages which will soon pay for itself in reduced advertising costs and higher conversions.
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