Time and time again I see Adwords accounts wasting money paying far higher bids than they need to simply because they lack the understanding of how Google Adwords ties into their web sites on page information.
Many Adwords users simply get into the Adwords keyword tool and start adding all sorts of related keywords to their campaign trying to drive traffic and conversions to their site often overlooking the fact that in many cases their web site doesn’t support their keyword list.
Google is predominatly about relevancy and just adding keywords to your Adwords campaign is only part of creating an effective campaign. Create adgroups that target similar keywords and then push those targeted keywords to most relevant page on your site. If your landing pages don’t contain information related to keywords in your adgroup keyword list then you can bet that your keywords will become inactive or you’ll have to bid alot more to target those keywords.
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