An effective way to increase your click through rate in Googles Adwords is to introduce some negative keywords to your campaign. You’ll be amazed at how much this can make a difference to your overall cost.
Within Adwords you can use Googles keyword tool to find possible negative keywords which you can add into your campaign in either campaign level or ad-group level. Doing this will increase your click through rate, reducing cost per click and a lower cost per conversion.
Start with words like free or cheap which if your running a business most likely are not the customers you are looking for if your trying to sell products. You will need to do this for all your campaigns and ad-groups and if you don’t find negative keywords then your doing something wrong. Need help with your Adwords campaign?
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