Category Archives: PPC

Why aren’t my Google Ads Showing Up on Google?

Posted on August 1, 2007 by Robert

This is one of the most common questions I hear from clients involved in paid search. There are a few reasons as to why the ads don’t show up but if your keywords are in your campaign and everthing it … Continue reading →

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Understanding how SEO and PPC go hand in hand

Posted on June 25, 2007 by Robert

As Google provides more information to Adwords users in their account interface, it is increasingly more obvious that PPC alone is not enough to provide low cost per click. With more information added on keyword quality score, it is now … Continue reading →

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Reduce Adwords Cost with Relevancy

Posted on May 25, 2007 by Robert

Time and time again I see Adwords accounts wasting money paying far higher bids than they need to simply because they lack the understanding of how Google Adwords ties into their web sites on page information. Many Adwords users simply … Continue reading →

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Yahoo Upgraded Sponsored Search Coming Downunder

Posted on March 1, 2007 by Robert

I spend alot of time managing client accounts on Google’s Adwords and only a handful on Yahoo’s Sponsored search mainly because I really don’t like the Yahoo interface and compared to Google’s Adwords interface, it feels a little pre-historic. Well … Continue reading →

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Adwords Keyword, Ad-Text & Trademark Restrictions

Posted on February 6, 2007 by Robert

This is an area that seems to be getting more exposure lately with articles starting to pop up in online marketing magazines and more and more companies requesting Google to add restrictions to their own business trademarks and related keywords … Continue reading →

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