It works by a blogger signing up to Blogrush which allows you to generate a small chunk of code, choose a relevant category that matches your blog topic and then you can then add the widget to your own site. Everytime your blog post displays the blogrush widget you get 1 credit. For each credit you receive you get one your blog post marketed out to another blog that has the widget. The best part comes when bloggers sign up by clicking on your blogrush widget which then gives you credits for any impressions their blog generates. You can do this for up to 10 levels deep of referrals which could add up to significant traffic. The more impressions you generate the more opportunities you get gain exposure and build your blog readership.

As with any new venture there are teething problems and blogrush has already had their fair share with some bloggers cheating the system to spoil the experience for others doing the right thing. Blogrush have just released flavors which means you can now choose a color that suits your blog design. The team at Blogrush are promising more cool stuff coming soon.