After speaking with many clients and discussing new or existing work with them, often I think the wrong person is asking all the questions. You can almost always assume that as a service provider you are going to be asked the usual array of questions like, what do you do, what is your strategy, who are your current clients, how much is this going to cost etc etc and we often answer all of these to ensure that we win the work and keep our businesses running. Clients love to ask questions about you, after all they need to feel safe before they’ll hand over any of their hard earned cash.
These questions are fine and are part and parcel of the work flow process however it is in my opinion, more important for the service provider to ask about their business and what they do and how they do it, who they are, what they stand for, how are they different from their competitors, why should someone pick them over the competition etc. As a web designer, developer and search engine marketeer all these questions need to be answered by the client so we as service providers can get a hollistic view of their business. If a service provider doesn’t understand your business how can they possibly create a successful marketing campaign?
Are you asking the right questions?